We created an unforgettable pre-game atmosphere by delivering dynamic content across LED perimeter boards, mid-tier displays, and giant screens. Perfectly synced with music, pyrotechnics, and lighting. This immersive experience not only elevated matchday energy but also reinforced a refreshed brand expression that resonated across audiences, energised fans, and positioned England Rugby with renewed cultural relevance.

The Rugby Football Union (RFU) set out to relaunch the England Rugby brand ahead of a high-profile test series against their Southern Hemisphere powerhouses: Australia, New Zealand, and South Africa. Tasked with elevating the brand direction, our challenge was to strike the balance between heritage and reinvention

England Rugby was reimagined to feel modern, cool, and magnetic to a younger audience, while staying true to its deep traditions. We brought this to life through creation of an unforgettable pre-game atmosphere using dynamic LED content across perimeter, tier, and giant screens synced with music, pyrotechnics, and lighting. Resulting in a refreshed brand expression that energised fans, resonated across audiences, and positioned England Rugby with renewed cultural relevance.