Bounty

The House Of Wingman

The House Of Wingman
The House Of Wingman
The House Of Wingman
The House Of Wingman
The House Of Wingman
The House Of Wingman
The House Of Wingman
The House Of Wingman
The House Of Wingman

The Brief

Make Bounty relevant within football culture to help establish the Bounty is Your Wingman campaign while remaining authentic to the brand.

The Outcome

This all-fun brand space featured an interactive passing challenge game, mixed reality AR wall, multiple media interview spaces, a secret athlete lounge and hot wings for thousands of visitors at Super Bowl’s energetic Radio Row.
 
“We're redefining how we connect with fans during playoff season,” said Bounty’s brand VP, Janette Yauch. “Radio Row is one of the busiest weeks in football for reporters, and they notoriously go hungry, so we’re here to change that by serving up delicious wings, unforgettable experiences, and, of course, plenty of Bounty to clean up the mess.”
  • Event production
  • Staffing
  • Creative tech
  • Brand Design
  • Interactive
  • Fan experience
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