Nike’s Global Marketing team has partnered with HoverCraft Sport since the early days of LED perimeter and giant-screen advertising—a collaboration that has evolved into a vast worldwide network. Together, we deliver best-in-class advertising in multiple formats and languages for around 80 sponsored teams across continents. To ensure seamless execution, we built a bespoke cloud-based platform where territories can order, approve, and manage creative content, including translations and specifications.

The Task: Creation of consistent, high-quality advertising across LED perimeter boards and giant screens for nearly 80 sponsored teams worldwide, while managing the complexity of multiple formats, languages, and local specifications.

A twofold solution: deliver best-in-class creative tailored for global scale, and build a bespoke cloud-based platform that allowed territories to seamlessly order, approve, and manage their content. This streamlined process ensured speed, accuracy, and brand consistency across every market.

Creative Masters: Collaborating with Nike’s Global Brand Design studio and European HQ teams we develop campaign concepts well ahead of launch.

High Volume Production Runs Once approved, the concepts move into our production platform for seamless localization and delivery. Each market requests localised variations tailored to the teams they manage. We adapt the content and upload it for global distribution.