COSM Live Fan Experience

JAL wanted to give something back to Liverpool fans by creating an exclusive watch party experience to celebrate the Premier League season finale and the club’s first trophy lift in five years.

We designed a “Pose with the Pros” photo activation and a video pledge area that deepened fan connection while flooding the venue with JAL × Liverpool F.C. content. The response was electric—400+ fans in just three hours stepped into the experience, capturing the pride and passion of Liverpool’s long-awaited victory and generating shareable posts that extended the celebration beyond Cosm L.A.