Mercedes-Benz Stadium | FanCam

Create an immersive mixed reality experience that could be deployed across multiple locations within the stadium, encouraging fan participation while enhancing the overall matchday experience through innovative digital entertainment.

Powered by custom-built software, FanCam tracked multiple participants in real time, overlaying dynamic 2D and 3D graphics that responded to their movements. Designed for deployment across fan zones, concourses and in-bowl locations, the experience created engaging moments throughout the stadium journey while reinforcing the club's digital fan experience.